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Style Guide


Colors

Orange orange swatch #ff6600

Gray gray swatch #999999

Dark orange dark orange swatch #cc3300 (footer top border only)

Black #000000

White #ffffff

default link blue

default link purple

 

Logo and Logotype

logo

This is the only acceptable color choices for the logo. The logo can be placed on a transparent background. That is the only way in which the logo can be altered.

lototype sample

Logo Text:

Arial Black with gray drop shadow
Size: 24pt
Leading: 21pt
Horizontal scale on letters: 150%

The logo type should be used only after the logo in the header. It can also be placed on a transparent background. That is the only way in which the logotype can be altered.

 

Graphics

List of non-logo graphics:

about_over.gif
about.gif
about1.jpg
about2.jpg
about3.jpg
background.gif
banner_gradient.jpg
banner_graphic_text.gif
banner_graphic.jpg
brown_machine.jpg
brown_small.jpg
brown.jpg
brubaker_machine.jpg
brubaker_small.jpg
brubaker.jpg
button_bar_right_gradient.gif
button_bar.gif
cart_logo.gif
catalog_over.gif
catalog.gif
contact_over.gif
contact.gif
crowley.jpg
crowly_machine.jpg
crowly_small.jpg
darbishire_machine.jpg
darbishire_small.jpg
darbishire.jpg
frink_machine.jpg
frink_small.jpg
frink.jpg
home_over.gif
home.gif
interior_graphic.jpg
katani_machine.jpg
katani_small.jpg
katani.jpg
Los-Angeles-skyscrapers.jpg
mcclintok_machine.jpg
mcclintok_small.jpg
mcclintok.jpg
mephesto_machine.jpg
mephesto_small.jpg
mephesto.jpg
mit_machine.jpg
mit_small.jpg
mit.jpg
nye_machine.jpg
nye_small.jpg
nye.jpg
rico_machine.jpg
rico_small.jpg
rico.jpg
service_gold.jpg
service_over.gif
service_platinum.jpg
service_silver.jpg
service.gif
stein_machine.jpg
stein_small.jpg
stein.jpg
vostovok_machine.jpg
vostovok_small.jpg
vostovok.jpg

only these graphics can be used on completed pages.

 

Typography

 

Heading 1

Arial, Bold, 28pt, #ff6600 Used throughout the site as headline

 

Heading 2

Arial, Bold, 30pt., #ff6600 Used as headline in catalog pages

 

Heading 3

Arial, Bold, 18pt., #ff6600 Used as Sub-heads throughout the site

 

Heading 4

Arial, regular, 16pt., black Used for black sub-heads under main headlines, Italic when quoting

 

Paragraph

Arial, regular, 12pt., black Used in all body copy

 

Design

Home Design Dummy

home design dummy

Inferior Design Dummy

interior design dummy

 

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