The Swedish vodka brand Absolut Vodka published a new advertising campaign, this time with the help of Magdiel Lopez, artist and creative designer.
Her graphic designs are usually very colorful, neon and fluorescent. The poster of this advertising campaign is a mix of 3D creations and photographs. In its design we can see the presence of elements belonging to the means of exploitation for vodka. Wheat and water for distillation. The elements are wrapped in a landscape representative of Sweden.
Magdiel is a Cuban-born artist and creative director who lives in Dallas, Texas. Throughout her more than 13-year career, Magdiel has worked on and directed projects ranging from brand identity to conceptual art and environmental design.
I love personal design projects, so I was thrilled to discover Magdiel Lopez’s daily poster series. Since October 2016, he’s designed a poster every single day. This daily exercise allows him to explore new skills and techniques including painting and pixel sorting. The themes and styles featured in his work transition throughout the year as he often references pop culture and recent events. To see the entire collection as well as time-lapse videos of his technical process, visit his Instagram.