Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, event apps, event email marketing) and through onsite branding (event booth, swag, cupcakes).
Lopez decided to reveal his work in a series called “A Poster A Day” — releasing one piece of artwork on his Instagram everyday for 365 days.