Where to start when talk about "The Shady Lady"... The Shady Lady was established in 1956. A women by the name of Windy Turman was a passionate fashion lover. She started her store becae she discovered there wasn't a place for just women to shop for sunglasses. No one focused on just women sunglasses, there were all men stores, or stores that mixed a couple women styles in with the men’s. So Windy took it into her own hands to start a WOMEN only store. Now she is the happiest Shady Lady and all women can get their sunglasses without being mixed in with they guys.