About

Armin Hofmann was a visionary graphic designer whose design work and studies have left a very big impact in the world of design and visual communication. He began his studies at Basel School of design, Switzerland, where he later became a professor at that same school. He is widely known for being a pioneer in the Swiss Style movement that emerged in the mid-20th century. This style of Swiss design consists of emphasizing clarity, simplicity, and functionality. Hofmann was particularly known for his ability to communicate some of the most complex ideas with simplicity, elegance, and strong emphasis on visual hierarchy, which have made his designs timeless and influential. His work showcased the power of visual communication, making him a key figure in pushing graphic design to the front lines of various fields such as advertising, publishing, and corporate branding. Hofmann’s role as an educator, a pioneer in the Swiss Style, and his impactful projects have undoubtedly left a legacy that endures and continues to inspire designers all around the world.